


Over a period of just 7 months, TemplateMonster company attracted 12,000 new subscribers by their use of OptinMonster.Īlong with the growth of the subscriber base, the percentage of conversion reached 2.4% compared to 0.4-1.1% that the default subscription form produced. How TemplateMonster Gained 12,000 New Subscribers This led to the significant growth of their subscriber base – each week around 400 web users joined their mailing list.
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They decided to use the Postal theme lightbox on the front page, posts, pages, as well as archive and search pages. Having split-tested Postal, Case Study and Transparent themes, they found out that the user acceptance was the most effective with the Postal theme. Since OptinMonster is packed with multiple ready-made designs of optin forms, Template Monster started experimenting with them. To improve its visibility, they chose to implement OptinMonster’s lightbox popup on the page.

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Related Content: How to Create a Sidebar Widget in WordPress to Get More Subscribers Previously, their signup form was in the left sidebar of their layout.ĭue to this, their newsletter subscription form was almost unnoticeable and failed to foster a desirable growth of subscribers. What motivated TemplateMonster to begin using OptinMonster was their low conversion provided by the default functionality of their blog. TemplateMonster’s Initial Use of OptinMonster They have also expanded into offering HTML web templates, installation, hosting, customization, and more. They started around May 2002 and offer templates for WordPress, Magento, Drupal, PrestaShop, Joomla, WooCommerce, and many more. TemplateMonster is a depot of website templates, offering more than 46,000 designs to choose from. Let’s take a look at what they did.īut before we do, let’s get a little background on TemplateMonster. Since they wanted to get more subscribers, they decided to give OptinMonster a try. Looking for an OptinMonster case study? After seeing Yoast and Biddyco, TemplateMonster decided to share their results with our team, and they are huge – 600% increase in subscribers!Ī large company like TemplateMonster understands the need for building an email list.
